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How Lovon App Scaled with Digital Eagle: a Growth Story Powered by our UA financing

2025-11-21 14:55 Cases
Most product teams don’t struggle with growth ideas — they struggle with execution speed. In practice, that speed is often limited by access to the right resources.
At Digital Eagle, we act as an Advertising Partner for digital businesses, helping growing teams scale faster by providing key resources for growth — UA financing through credit lines and the ad infrastructure needed to scale quickly, including trusted ad accounts with high scalability, operational support, and platform policy expertise.
Over the past few years, we’ve financed over $18M in ad spend across our clients — and today we’re sharing one of their recent growth stories.

🚀 The story of Lovon

Lovon is a voice AI therapist — an AI-powered psychologist that interacts like a real human through voice calls. Lovon is designed for users going through difficult life situations — from mental health challenges like depression or ADHD to relationship issues, family problems, and major life transitions.
Primary markets: US and other Tier 1 English-speaking countries
Primary paid channel: Meta (with Snapchat and Google Ads currently being tested)
Monetization: subscription-based

⚠️ The challenge

The team was already investing significantly in user acquisition and had working unit economics, along with a clear understanding of how to scale. But due to their payback cycle, there wasn’t always enough available cash to execute at full speed. That’s when the question of external financing came up — to support the level of growth they already knew was possible:
«We had different options: we could have raised investment, but that takes time and isn’t really meant for marketing spend. We also could have taken capital from our existing investors, but we believe that kind of funding is better used for other parts of the business. So we chose Digital Eagle’s credit line — based on strong recommendations and fair terms. The pricing made sense, and the structure was straightforward and easy to work with.»
— Sergey Bakaev, CEO of Lovon

💸 How the funding was used

With financing in place, the team didn’t change its approach to user acquisition — they scaled what was already working. UA financing allowed Lovon’s team to align spend with their payback cycle, removing the constraint of upfront cash.
The team is now able to pay for marketing over a longer period (~6 months), while recovering their marketing spend within 4–5 months.
👉 In practice, this means:
  • scaling without being limited by cash flow
  • using external capital while maintaining positive unit economics
  • more predictable and stable financial operations

📊 Results

  • 2x increase in ad spend
  • 5x growth in ARR and MRR since the beginning of the year
«We’re happy with our collaboration with Digital Eagle — we’re definitely satisfied. If you’re building a mobile product, UA financing can be a powerful tool for faster growth. But it only works if your unit economics already make sense and your payback is clear. If you know how to scale but don’t have enough cash to do it as fast as you’d like, UA financing is worth considering.»
— Sergey Bakaev, CEO of Lovon