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We’re expanding: Amazon Ads is now available for our clients

2025-11-23 12:36 Company News
Today, we’re excited to announce a major expansion of our advertising capabilities — our clients can now launch and scale campaigns through Amazon Ads, including Twitch, Prime Video, and Amazon DSP.
This update opens access to one of the world’s most powerful ecosystems, driven by Amazon’s first-party shopping, content and behavioral signals — with a global reach of more than 300M+ active customer accounts, 300M+ Prime Video members, and millions of daily Twitch viewers.
Customers interact with Amazon in a wide variety of ways

Twitch — where culture happens in real time

Reach highly engaged Gen Z and Millennial audiences with:
  • Premium unskippable video
  • Native branding & creator integrations
  • High viewability and ad-block resistant inventory
  • Real-time interactions within creator communities
Perfect for: iGaming, mobile apps, fintech, entertainment, sweepstakes.

Prime Video — premium streaming inventory at scale

Tap into 200M+ global monthly ad-supported viewers with brand-safe, non-skippable streaming TV formats.
  • 95% average video completion rate
  • Access to exclusive content, blockbuster releases, and live sports
  • Advanced lifestyle, purchase, in-market and B2B targeting
Best for: e-commerce, large consumer brands, travel, finance, automotive.

Amazon DSP — AI-Driven Display, Video & Audio Advertising

Amazon DSP offers targeting precision powered by Amazon’s first-party signals across shopping, browsing, and streaming.
Key capabilities include:
  • Behavioral, contextual, lifestyle, and purchase-based targeting
  • Retargeting across Amazon inventory + premium 3P publishers
  • Brand+ and Performance+ AI optimization models
  • Support for MMPs (AppsFlyer, Adjust, Kochava, Singular)
Proven results:
  • 30–90% CPA improvement in most Performance+ campaigns
  • 86% of automotive advertisers hit CPA targets
  • 70%+ of fintech and services clients outperform benchmarks
Ideal for: mobile apps, fintech, dating, iGaming, sweepstakes, e-com, subscriptions.

Why this matters

Connecting your campaigns to Amazon’s ecosystem means:
  • Access to premium, brand-safe inventory
  • Precise targeting powered by billions of purchase signals
  • AI-driven optimization for conversions and installs
  • Cross-funnel measurement — from awareness to CPA
  • Ability to run display, video, audio and streaming TV from one place
It’s one of the most advanced advertising ecosystems available, and now — it’s fully accessible to our clients.
Amazon Ads is one of the most data-rich and high-intent ecosystems in the world. Adding Twitch, Prime Video and Amazon DSP to our stack means we can unlock new performance and brand possibilities for our clients — especially in competitive verticals. We’re thrilled to bring these opportunities to the brands we support and help them scale faster, smarter and more efficiently.
Madina Korgoloeva, senior account manager

Get started!

We’re already onboarding advertisers for Amazon Ads. If you want early access, a test budget, or a platform walkthrough — just reach out to your account manager.