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The Aura advertising platform is now available to our clients

2025-12-17 11:53 Company News
We continue to expand the list of advertising platforms we work with and are pleased to announce that Aura is now available to our clients. Aura is an advertising platform focused on promoting Android applications through native and interactive ad formats.
Aura is part of the Unity ecosystem and operates under the same contractual and technical terms as other Unity Ads products. This makes onboarding easier for advertisers already familiar with Unity and lowers the entry barrier from both a legal and operational perspective.

Supported verticals

The platform has clear content restrictions. At this time, the following verticals are not allowed:
  • Gambling and betting
  • Real-money casino
  • Dating
At the same time, Aura actively supports the following categories:
  • Mobile games and RP games
  • Utilities
  • Finance (requires prior approval)
  • Other Android-focused applications
It is important to note that iOS apps are not supported at this stage — Aura works exclusively with Android.

Formats and creatives

One of Aura’s key differentiators is its approach to creatives. The platform does not require advertisers to upload separate ad assets. All visual and product data is automatically pulled from the app’s Google Play Store listing.
Users are shown native, interactive formats, including unboxing and inline experiences, which are seamlessly integrated into the user journey. This significantly reduces creative production overhead and allows teams to launch tests faster.

Minimum testing budgets

For an effective test campaign, Aura recommends the following budget benchmarks:
  • United States: from $10,000–15,000 per month
  • Other geos: from $5,000–10,000 per month
These budgets allow the system to complete its learning phase properly and deliver statistically meaningful performance results.

Terms and technical setup

Aura uses the same IO and Terms & Conditions as Unity Ads, with no additional or non-standard requirements. This means standard account terms, billing processes, and technical integrations — without hidden limitations or uncommon rules.
We are just starting our first launches with clients on Aura and are currently in the testing and data collection phase. Even at this early stage, it’s clear that the platform can be a strong fit for Android apps in specific verticals. We’ll be sharing our first results and performance insights very soon.
Madina Korgoloeva, senior account manager
Aura strengthens our advertising stack and opens new growth opportunities for Android applications that want to scale through native and interactive formats. If you’re interested in testing the platform or discussing whether Aura is a good fit for your product, our team is ready to advise and support your launch.