The Aura advertising platform is now available to our clients
Aura is an advertising platform focused on promoting Android applications through native and interactive ad formats.
Fuel your next move with expert insights
The Aura advertising platform is now available to our clients
Aura is an advertising platform focused on promoting Android applications through native and interactive ad formats.
Axon AI now available to our clients
Axon represents a next-generation performance environment where advertisers get a dedicated account — either Web or App — with support for both App→App and App→Web→App flows.
November 2025 advertising updates: what changed in Meta, Google Ads and the digital ecosystem
Many of these changes directly affect how advertisers manage verification, optimize campaigns, track conversions and build creative strategies.
We’re expanding: Amazon Ads is now available for our clients
Today, we’re excited to announce a major expansion of our advertising capabilities — our clients can now launch and scale campaigns through Amazon Ads, including Twitch, Prime Video, and Amazon DSP.
How to reduce CPI in TikTok ads for mobile apps: a complete 2025 guide
This guide explains how TikTok’s ecosystem works today, why some campaigns struggle to scale, and what practical steps help advertisers consistently reduce CPI while maintaining quality installs.
AI tools for mobile Ad creatives: a practical, performance-focused guide
Recent updates in Meta Ads, TikTok Ads, and Google App Campaigns have shifted optimization toward broader targeting and algorithmic delivery. This means that creative has become the primary performance lever.
October 2025 Advertising Updates: Meta, Google, and TikTok Reinvent Ad Strategy
October 2025 brought a wave of major updates across Meta, Google, and TikTok Ads — all pointing in the same direction: automation, creative diversity, and stricter data rules.
If you still manage campaigns manually, it’s time to rethink your playbook — algorithms are now doing the heavy lifting.
Digital Eagle Now Offers Telegram Ads. Here’s What It Means for You
We have some exciting news to share: Digital Eagle has officially acquired NAS Digital, one of the first agencies to specialize in Telegram Ads.
What does that mean for our clients? In short: more reach, more flexibility, and access to one of the most underutilized (but fast-growing) advertising platforms on the market.
Advertising AI Apps on Meta: What You Need to Know in 2025
If you’re marketing an AI-powered app in 2025, Meta Ads are probably high on your list of acquisition channels. But promoting AI tools on Facebook and Instagram comes with a unique set of rules and if you ignore them, you’re likely to run into moderation issues, delays, or outright rejections.