We’re expanding: Amazon Ads is now available for our clients

This update opens access to one of the world’s most powerful ecosystems, driven by Amazon’s first-party shopping, content and behavioral signals — with a global reach of more than 300M+ active customer accounts, 300M+ Prime Video members, and millions of daily Twitch viewers.

Twitch — where culture happens in real time

Reach highly engaged Gen Z and Millennial audiences with:

• Premium unskippable video
  
• Native branding & creator integrations
  
• High viewability and ad-block resistant inventory
  
• Real-time interactions within creator communities

Perfect for: iGaming, mobile apps, fintech, entertainment, sweepstakes.

Prime Video — premium streaming inventory at scale

Tap into 200M+ global monthly ad-supported viewers with brand-safe, non-skippable streaming TV formats.

• 95% average video completion rate
  
• Access to exclusive content, blockbuster releases, and live sports
  
• Advanced lifestyle, purchase, in-market and B2B targeting

Best for: e-commerce, large consumer brands, travel, finance, automotive.

Amazon DSP — AI-Driven Display, Video & Audio Advertising

Amazon DSP offers targeting precision powered by Amazon’s first-party signals across shopping, browsing, and streaming.

Key capabilities include:

• Behavioral, contextual, lifestyle, and purchase-based targeting
  
• Retargeting across Amazon inventory + premium 3P publishers
  
• Brand+ and Performance+ AI optimization models
  
• Support for MMPs (AppsFlyer, Adjust, Kochava, Singular)

Proven results:

• 30–90% CPA improvement in most Performance+ campaigns
  
• 86% of automotive advertisers hit CPA targets
  
• 70%+ of fintech and services clients outperform benchmarks

Ideal for: mobile apps, fintech, dating, iGaming, sweepstakes, e-com, subscriptions.

Why this matters

Connecting your campaigns to Amazon’s ecosystem means:

• Access to premium, brand-safe inventory
  
• Precise targeting powered by billions of purchase signals
  
• AI-driven optimization for conversions and installs
  
• Cross-funnel measurement — from awareness to CPA
  
• Ability to run display, video, audio and streaming TV from one place

It’s one of the most advanced advertising ecosystems available, and now — it’s fully accessible to our clients.

Amazon Ads is one of the most data-rich and high-intent ecosystems in the world. Adding Twitch, Prime Video and Amazon DSP to our stack means we can unlock new performance and brand possibilities for our clients — especially in competitive verticals. We’re thrilled to bring these opportunities to the brands we support and help them scale faster, smarter and more efficiently.

- Madina Korgoloeva, senior account manager

Get started!

We’re already onboarding advertisers for Amazon Ads. If you want early access, a test budget, or a platform walkthrough — just reach out to your account manager.

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